2025 — Now
National Visual Brand Lead
4Tex — São Paulo, Brazil — Mar 2025 – Present
- National Brand Identity Development: Currently leading the conceptualization and implementation of visual brand identity across all touchpoints for high-value textile printers in the national market.
- Textile Market Visuals: Crafting sophisticated design assets and marketing materials tailored for the high-end textile industry, ensuring premium visual representation of industrial products.
- Comprehensive Marketing Collateral Design: Designing brochures, presentations, and digital content to drive national sales and brand awareness.
- B2B Visual Storytelling: Translating complex technical features into clear, compelling narratives for specialized B2B audiences.
2021 — Now
Founder & Lead Product Designer
21zero5.com.br — Blumenau, Brazil — Feb 2021 – Present
- E-commerce & Product Design: End-to-end store and 3D print studio; UX/UI on WordPress.
- Visual Content Creation: Product showcases, blog posts, and guides (e.g., “Gorilla Zero2”, “David Zero1 Fragment”).
- Custom WordPress Solutions: Tailored e-commerce functionality/UI.
- Global Collaboration: Integrating 3D artists to produce physical works.
- Digital Marketing Visuals: Social/email campaigns.
2024 — 2025
Lead Digital Creative & UX Strategist
Microservice Tecnologia da Informação — Blumenau, Brazil — Mar 2024 – Feb 2025
- Visual Identity & Communication Redesign: Cohesive refresh across digital platforms.
- UX-Driven Digital Design: Intuitive interfaces for advanced IT products.
- Video Content Production: Direction/production for campaigns.
- Digital Content Design: Email sequences and social visuals.
- Product Innovation Design: Design thinking into new offerings.
- Event Visuals & Promotion: Design for webinars like “Mastering the Future of Work with Copilot for Microsoft 365” and “Power BI Workshop”.
2023 — 2025
Senior Visual & Brand Experience Designer
MS Digital Printing Supplies — Blumenau, Brazil — Oct 2023 – Feb 2025
- High-End Marketing Design: Premium collateral for digital printing.
- Event Visuals & Booth Design: Engaging trade show presence.
- User-Centric Web Visuals: Visual development for web platforms.
- Product Packaging: Aesthetically rich packaging for high-end segments.
- Partnership Visuals: Visual assets/strategies to support industry partnerships.
- Rich Media: Social coverage (e.g., @delta.maquinastexteis) and video series (e.g., “High Resolution MS Ep. 04: Epson V7000 Installation”).
2022 — 2023
Art Director & Brand Visual Strategist
SCMídia Suprimentos — Blumenau, Brazil — Jun 2022 – Sep 2023
- Brand Management: Cohesive visual identity across SCMídia and subsidiaries (Volkertech, Stargloss, Lightforce).
- Visual Strategies: Textile/Visual Communication/Mobile sectors.
- Product Design: Enhancements in cutters (VT-12M/VT-14M) and VT-A350 DTF printer.
- Trade Shows: Febratex, Maquintex, Tecnotêxtil, FESPA, ONDM, Agreste Tex.
- Launch Strategy: High-impact digital visuals driving ROAS.
2021 — 2022
UX/UI & Digital Brand Designer
ClicTecnologia — Blumenau, Brazil — Aug 2021 – May 2022
- Brand Consistency: Across Mainhardt Group companies.
- UX Analysis: Identify and improve usability issues.
- Brand Sprints & Training: Guideline training.
- WordPress: Web design/deployment; custom web solutions.
- Content: Visually rich case studies and assets for lead-gen.
- Performance: Visuals for inbound and lead campaigns.
2017 — 2020
Digital Design Specialist
Vetter Empreendimentos — Santa Catarina, Brazil — Nov 2017 – Oct 2020
- Luxury Real Estate: Digital/print materials for launches.
- Digital Campaigns: National/international launch support.
- 3D & Mockups: Photorealistic assets for products (Breeze, Palm Springs, Sunset Tower).
- Brand Strategy: Contribution to repositioning/rebranding.
- Coordination: Quality/timely delivery of catalogs and ads.
2014 — 2017
Web & Interactive Designer
Guia Fácil Comunicação — Brazil — Feb 2014 – Nov 2017
- UX: Collaboration with product team for UX in digital products.
- WordPress & LPs: Engaging sites/landing pages.
- Content: Social, traditional media, internal marketing, inbound.
- Brand Expansion: Cross-platform visual solutions.
- Video Finishing: Credits in promotional videos.
2012
Digital Creative & Visual Designer
Duego — Sweden — Jul 2012 – Oct 2012
- Digital Ads & Social: Impactful campaigns.
- Mobile Strategy: Communication increasing app user base.
- Brazil Market: Tailored visual communication.
2011
Multimedia & Visual Content Designer
Salubris — Indaial, Brazil — Jun 2011 – Dec 2011
- Brand Restructuring: Logo redesign and identity reformulation.
- Digital/Print: Visuals for lead generation and visibility.
- Cross-Platform: Radio, TV, blogs, magazines, newspapers.
2011
Broadcast & Multimedia Designer
Rádio Atlântida, Grupo RBS — Brazil — Sep 2007 – Jun 2011
- Radio & TV Graphics: On-air graphics, news, program visuals.
- Multi-platform: Online/print content across outlets.
- Events: Visuals for festivals, concerts, awards.
- Social Management: Engaging visuals for audience growth.
- Collaboration: Editorial brainstorm contributor.
- Trend Analysis: New visual opportunities.
